Vision & Strategy

The key strategy of Subaidah Holdings Sdn Bhd:

  • Expansion into new, profitable business areas
  • Diversification into various business fields

A diverse knowledge base at the management level enables Subaidah Holdings Sdn Bhd to concentrate on a variety of business fields. This includes forward-looking market sectors such as restaurant and catering in the F&B business area, Software Application and Service – a key component of an advanced computer and communications society, travel and tours, as well as participation in the real estate and hospitality sector. New areas will be added in the future and integrated into Subaidah Holdings Sdn Bhd portfolio.